Business Week | Wanna Be a B Corp?

Wanna Be a B Corp?

Sponsored by SA Law

Date: Tuesday 13 October 2026
Time: 15:00–16:30
Venue: Villa 2 Lounge Bar- 2 Marlborough Rd, St Albans, AL1 3XQ

Could becoming a B Corp be the right next step for your business?

Do you believe that business can be a force for good? Are you passionate about the impact your organisation has on its people, communities and the environment?

As part of Business Week 2026, join us for an insightful afternoon session exploring the journey to becoming a certified B Corporation and what it can mean for your business.

B Corp certification recognises businesses that meet verified standards across social, environmental and governance practices, with a commitment to accountability, transparency and continuous improvement.

Having recently achieved B Corp certification themselves, SA Law will share first-hand insight into their experience of the process, including some of the benefits, considerations and challenges they encountered along the way.

The session will be led by Tracy Lacey-Smith of SA Law, co-hosting with Natalie Beecroft of Waggle Design, bringing together perspectives from two different businesses and providing real-world insight into the B Corp journey.

Whether B Corp certification is already on your radar, you’re curious about what it involves or you’re simply interested in how your business can make a more positive impact, this session is an opportunity to hear directly from businesses with experience of the process.

About Our Speakers

Tracy Lacey-Smith

Joint Managing Partner and Joint Head of Commercial Litigation & Dispute Resolution, SA Law

Balancing purpose with profit, Tracy shapes the strategy and directs the operations of the highly regarded law firm, SA Law. Building on its reputation for championing ethical standards, wellbeing, equality, diversity, and inclusion,  as well as its commitment to supporting the communities it serves, Tracy led the firm to B Corp Certification in July 2025. A skilful litigation and dispute resolution lawyer, Tracy’s helps clients face life’s difficulties with confidence, giving them the legal clarity, strength, and strategy to meet any challenge and come out stronger.

Natalie Beecroft

Managing Director, Waggle

Natalie helps shape the business across strategy, marketing, people and operations to make sure clients are looked after brilliantly. She led Waggle through its B Corp certification in 2023 and is a passionate advocate for building a business that balances commercial success with positive impact, as well as bringing like-minded businesses together through Waggle’s ‘Beyond The Block’ community. Before Waggle, Natalie started her career in PR before specialising as a marketing leader with global blue-chip technology businesses, including Microsoft, and now brings that experience into the way Waggle works today.

Who Should Attend?

This session will be particularly relevant to:

• Business owners and directors
• Senior leaders and decision-makers
• Professionals responsible for sustainability, ESG, people or organisational strategy
• Businesses considering B Corp certification now or in the future
• Anyone interested in responsible and purpose-led business

No prior knowledge of B Corp is required.

Further details about the session content and key takeaways will be announced soon.

Your Speakers

Tracy Lacey-Smith
Joint Managing Partner,  SA Law

Tracy will share insight from SA Law’s own recent journey to becoming a B Corp, offering a first-hand perspective on what the process has meant for the firm.

Natalie Beecroft
Waggle Design

Natalie will co-host the session alongside Tracy, adding another business perspective to the conversation and the realities of the B Corp journey.

Tickets

Member Price: £18 + VAT
Non-Member Price: £28 + VAT

Tea, coffee and light refreshments will be provided.

Join us to find out more about the B Corp journey and consider whether it could be right for your business.