Emma graduated with a BA in English from Swansea University before embarking on a marketing career at the BBC, driving awareness and adoption of educational programmes and content such as BBC Bitesize. Emma then left to travel the world for eighteen months which included a stint as a content writer for a backpacker guidebook in Sydney. Returning to the UK, she moved into digital marketing, working with affiliates and partners and on PPC and SEO to drive consumer growth for major telecommunications brands. Whilst there she obtained her IDM Diploma in Interactive and Direct Marketing before taking a break to have her three children. Working in both corporate and not for profit businesses, she has a strong commercial marketing background. Emma joined the Chamber in 2016 and has lived in St Albans for over 16 years with her family, enjoying travelling, live comedy, musicals and walking.